If you’re not happy with where you are, you commit to change, right? But where are you putting your commitment? Are you committing to the results or to the CHANGES that get you to the results? A wise Sales Director once told his team, “Be accountable to the Plan, not t...
There’s much debate about the exact percentage of search and buying decision that happens before a decision is made or a company is engaged but, say these numbers are skewed give or take 10%, you’re still in a pickle if your Digital Personality is showing up in its pajamas for...
How do you handle competition? If you’re the market leader or have a nice slice of the pie, you’re always on the lookout for the challenger. But what does that look like? Are you always looking over your shoulder, trying to keep one step ahead or out in front? How much time are...
When you preach “Process, Automate, Organize and Measure” to scale and grow your business, you had better Walk the Talk. So, I’d like to peel back the curtain and share some of my favorite business tools that help me Buy Back Time Measure Productivity Get...
Confidence is going after Moby Dick in a rowboat and taking the tartar sauce with you.
- Zig Ziglar
Our cultural instinct is to wait to get picked…No one is going to pick you. Pick yourself
- Seth Godin
Failure is an event, not a person.
- Zig Ziglar
If you’re not generating a negative response from someone, you’re probably not fascinating anyone.
- Sally Hogshead
What is the Selling Agency?
Short Answer: THE Resource for Your Most Vital Business Activity – Generating Revenue.
You can have a great Idea. You can have a great Product. You can Be the Best at what you do . . . but if you can’t effectively translate that into the Value you can supply to another person or business . . . You. Can’t. Win. Selling is all at once the most Complex, the most Vital and the most Feared Activity your business must perform.
When do I hire a salesperson?
Answer: Probably never
You, as the business owner, shouldn’t hire a sales person unless you can answer yes to the following:
I was a Sales Director in a previous life.
I have an existing Sales Program in my business.
I have the time/resources to risk getting it wrong the first time.