The Selling Agency




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LATEST NEWS

Collaboration before and during your relationship goes a long way to elevating Trust with your customers

Are you leveraging the power of collaboration to win business?

Today’s blog tackles the last of the 4 Tenets of Modern Consumers: Collaboration. It didn’t take much to find a relevant example of why we demand this in our partnerships – this story is from this just past week:  Alright, […]
Whack A Mole iS not a Business Strategy

Are you using the whack a mole strategy?

Does this title feel ALL too familiar to you? I write this blog as I had an encounter with a business prospect last week. “Tom” had met me and heard me speak at a conference about “Meeting the Modern Consumer” […]
develop your target audience

Are you saying the right things to the right target audience?

How are you getting in front of your Target Audience? Do they know your expertise and value?  Did you see what we did there? We didn’t say “customers” or “prospects” we used “Audience”. Because if you ONLY speak to whom you […]
Are you Authentic?

Do customers view you as the Real Deal? Are you Authentic?

Have you ever had a chat with someone and you walked away with your “Spidey Sense” screaming that the conversation and/or the person was completely full of it? Or did you have the feeling that what they “said” was not […]

Our Clients & Audiences

What is the Selling Agency?

Short Answer: THE Resource for Your Most Vital Business Activity – Generating Revenue.

You can have a great Idea. You can have a great Product. You can Be the Best at what you do . . . but if you can’t effectively translate that into the Value you can supply to another person or business . . .
You. Can’t. Win. Selling is all at once the most Complex, the most Vital and the most Feared Activity your business must perform.

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When do I hire a salesperson?

Answer: Probably never

You, as the business owner, shouldn’t hire a sales person unless you can answer yes to the following:
  • I was a Sales Director in a previous life.
  • I have an existing Sales Program in my business.
  • I have the time/resources to risk getting it wrong the first time.

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