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Entrepreneur
Build a better go to market sales strategy
Many businesses in a B2B channel get their start by filling a need or having a solution that provides a jump on the market. Or maybe, you, as the owner, took your experience and started your business with a front loaded customer base that followed you. However your business got started, there comes a time...
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Buyer, Buyer Journey, Distrust, Credibility, Trust, Personal Emotional Connection, PEC, LinkedIn, Value, Relationship, Authentic, Transparent, Referrals
Why does the sales profession get a bad rap? What’s the number one reason many people don’t want to be approached by a seller? Is it that we think they’re too pushy? Is it that we don’t want to be confronted with a choice or have to reject someone? Is it because we think they’re...
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selling-takes-practice-and-coaching
We’ve descended into total “ball” season, folks: football, baseball, the other “football” affectionately known as soccer, and even volleyball. In our house with two sporty kids, right now we’re either playing a game, practicing for a game, watching a game, or talking about a game. I’m writing this post after my daughter’s volleyball practice tonight...
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Frame, Questions, Lead, Customers, Value, Context, Relevance, Influence, Features, Price, Competitive Advantage,
In the previous post, we took a hard look at building a more flexible sales process that is completely centered around your customer starting with Assessing Your Features From Your Customers’ Perspective. This practice helps you build your selling messages around the variable points that are truly meaningful to your customers. But wait! There’s More!...
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Mastering communication, Communication, Emotional Intelligence, Response, Evoke, Persuasive, Opportunities, Selling, Business, Leadership
As the topic of probably 1/3 of all conversations and certainly 1/3 of all social media posts, this election is truly remarkable and will certainly be dissected 7,432 ways in the history books. What I think is remarkable from a sales vantage is how these Presidential Candidates are masterful in their communication and the response...
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back to school for business, Ted Talks, Growth, Communication, Listen, Persistence, Innovation, Productivity
As we wind down summer activities, the nation gets ready to send our children “back to school” which euphemistically means, back to learning, studying, and progressing. I’ve found that this time of year is an excellent time to ramp up my own learning and focus on business growth – both to finish the year with...
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Two keys to referrals, Selling for Non-Sales People, Referrals, Referral Sales, Referral Selling, Customer Experience, Results, Service Providers, Sales Pros, Solopreneurs, Advocates, Joanne Black,
Earning referrals should be a key focus of your sales strategy. Whether you’re a seasoned sales pro, an entrepreneur, or someone who doesn’t technically have “SALES” in your title but is responsible for generating new business – your sales strategy should absolutely focus on referrals. But before you include asking for referrals in your sales...
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Learn Harder - Insights from 2016 Sales Machine Summit by Salesforce.com and Sales Hacker
Traveling to NYC this past week, I had the opportunity to get chatty with many of my fellow travelers. “Going places” is pretty much a universal language and helps create instant bonds when you’re “all in this together” on a plane, or in a terminal. So, unless you give the international sign of “don’t bother...
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Lessons from the salamander, Sheila C. Johnson's Four Keys to Business Success
Last week, amid the hustle and bustle of clients and travel plans, I made time to attend the FedEx Executive Women’s Day out at TPC Southwind, at the invitation of my friend and financial planner. I have to admit, I was in the weeds last week and I didn’t do my own due diligence to...
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LinkedIn Fool with a tool, social media isn't working for my business
“A Fool with a tool is still a Fool.” So says the outspoken social selling evangelist, Jill Rowley. Jill was one of the first 100 employees at Salesforce.com and has pioneered social selling, challenging the modern sales pro to keep pace with the modern buyer. I completely agree with her. A fool with a tool...
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