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Sales Tools
Small Business Sales Strike Out
Guest Post by Selena Silvestro, Director of Ground Floor Strategies at The Selling Agency and weekend warrior baseball fan in the bleachers. Read on for first-hand sales advice for Small Business Owners, Solopreneurs, and Sales Pros in Small Businesses: Every business lives and dies by its ability to build revenue. Unfortunately, roughly 80% of businesses...
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Are You Chasing Sales Unicorns? (It's not WHAT you sell, but HOW you sell)
What thoughts go through your head when you call someone and don’t get a call back? How do you feel when you get no response to an email you sent a prospect? Sellers tell me that the biggest frustration and source of pain in their job is feeling like they’re being ignored by potential customers....
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Sales Program Check Up
You have a sales team or maybe you’ve been plugging away at your own sales efforts for a while now. How do you know how you’re doing? Other than hitting your sales goals . . . or not, how do you measure the health of your sales program? Sales results are one indication of how...
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More Pre-Qualifying-Less Guessing-How Sellers Spend Their time
On a recent interview by Paul Watts for his show Sales Reinvented Podcast he asked me “What’s one thing you wish you knew earlier in your sales career?” My answer: “I wish I would have known to be more hardcore at pre-qualifying.” Yup. Pre-qualifying prospects is critical and when I think of all the thousands...
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At a friend’s recommendation, this weekend I read a short but poignant book by Jon Gordon: Training Camp, A Fable About Excellence. You may recognize his name from one of his many other books, such as The Energy Bus, The Carpenter, and The Positive Dog. Jon has a gift to take business and life wisdom...
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Execute-sales-strategy-badass
It’s a brand spanky New Year. As most people are, you’re probably pumped to put the (dumpster fire?) that was 2016 behind you. The New Year always feels like a clean slate – full of promise and possibilities. Many of you may have plotted out budgets, planned expenses or set goals and perhaps cemented your...
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Marketing, Selling, Messages, Communication, Sales Process, Prospecting, Small Business, Growth, Value, Email, Social Media, Social Selling, LinkedIn, Results, Business Owners
Watching the sales activity of several sales teams lately, I have come to the conclusion that these teams are truly confused about the differences between MARKETING and SELLING. I work with many small businesses where the business owner and/or the small sales teams sell and there is often NOT a marketing department within the company....
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Selling Mix, Marketing Mix, Promotion, Email, Social Media, Social Selling, Customer Currency, Context, Cold Calling, Referral, Introduction, Influence, Sales Rep, Buyer Journey, Sales Process
Several months back I was sitting in on a sales meeting with a new client, observing her sales team, what she asked of them and what they reported. When asked about the progress on meeting with a particular prospect, one sales rep admitted, with frustration, “I don’t know what his problem is. I just haven’t...
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no sales shortcuts to the top, Sales Process, Shortcuts, Value, CEO, Executives, Single Threaded, Advocates, Opportunities, Trail, Success, Switchbacks, Blogs, Inspiration
Where does blog inspiration come from? Many, MANY posts over these last few years have come from being on the buying side – analyzing and reverse engineering my experience as a customer to share the Do’s, Don’ts and #SALESFAILS that can help my clients and audience build smarter sales strategies. Many blog posts also come...
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Buying signals, buying triggers, Email, Social Media, Social Selling, Follow Up
Recently, I handed over my email address to a sales technology company and much to my annoyance, my phone number, name of my company, title, and headcount – to download an e-book of “sumthin’ or other” (it was so memorable, I couldn’t tell you the details of what or why I opted in). The promise...
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