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Small Business
Sales Fails in Emails - Stop the Ugly Sales Tactics
My husband sent me this email earlier this week. He’s such a good sport. I truly think he may listen to what I say about sales and selling and I’m convinced he may even read my blog posts. He knew he had an example of a #SalesFail. A case study of what NOT to do...
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Depending on what you’re selling and who you’re selling to, or maybe you’re cutting out a commute, you may have some extra time on your hands to refresh or reinvent your sales process and selling tools. Here’s a great place to start. This past week, I was reviewing a Pitch Deck for a young seller...
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Selling and SERVING customers during times of crisis (COVID-19)
If you’re feeling like the world has turned upside down, or that we’re living inside an episode of The Twilight Zone, you’re not alone. Every day of these past few weeks has brought new, strange, and scary uncertainty with the arrival of the COVID-19 pandemic that is running rampant worldwide. We’re not only facing a...
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Guide to Client Gift Giving_ What NOT to give and 6 Great Ideas they'll love
If you’re in my salespeople posse, around this time of year, we start talking about getting through the Holiday season as productively and profitably as possible. Inevitably, the talk comes up about To Gift, or Not to Gift customers at this time of year. I have strong opinions about this and it goes like this...
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The Modern Sellers Creed_Helping vs Selling
There is a great commercial out now that reminds about what the true meaning of “Selling” should be. It’s a Capital One pitch for their new “Capital One Cafes” – where they point out that all banks look and feel the same. Their novel idea is to provide a relaxed, easy environment, “A welcoming environment...
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3 Seller MUSTS for Effective New Business Development
I remember a funny moment about 10 years ago when a client figuratively slammed the door on me. I had set my sights on this customer as an ideal prospect for my printing solution. I found the right contact, called, emailed, called, emailed, called, called, and one day she answered the phone and said, “Tell...
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WHACK A MOLE Strategy
NOTE: This is an update to the WHACK-A-MOLE Business Strategy post from several years back. I work with both business owners and their sales teams and individual sellers and I see more WHACK-A-MOLE than ever! Does this title feel ALL too familiar to you? I write this blog as I had an encounter with a...
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Systems Failure - Small Business Sales Fail
This is not a “let’s trash small business discussion.” It’s really more of a love letter to small business a plea for you to change so that you can compete with your online retail competition. Two weeks ago I started the process to try to make and buy custom t-shirts for my volleyball team. I...
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Your Summer Reading List
Finally, it’s looking more like summer will actually arrive this year! After a long winter, I’m ready to get outside and spend time in the sunshine – enjoying the longer days and downtime. For many of this, that means vacation and summer reading! I love stacking up my summer reading list. Whether it’s an audiobook...
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Could you sell to your mother
Mother’s Day reminded me of an episode of The SellOut Show where we talked to the super seller, Josh Sutton from DiscoverOrg and in a passionate moment caught up in prospecting, he stated that he “believed he could sell DiscoverOrg to his grandma.” To his GRANDMA! Wow. That’s confidence! It made me think, could I...
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