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Small Business
5 reasons your emails bomb with customers, Email, Sales, Selling, Audience Development, Value
This week’s blog has been hijacked by our Director of Ground Floor Strategies, Selena Silvestro. As we approach the end of the year, she grabbed the chance to speak to business owners and sales pros about what NOT to do when emailing customers and prospective buyers: “If you’re waiting to contact your customers, clients, or...
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Build a better go to market sales strategy
Many businesses in a B2B channel get their start by filling a need or having a solution that provides a jump on the market. Or maybe, you, as the owner, took your experience and started your business with a front loaded customer base that followed you. However your business got started, there comes a time...
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close-sales-faster, remove the obstacles, Closing sales, funnel progression, sales process, buyer process, buyer journey, value, strategy, obstacles, The Pipeline blog, Single threaded, advance, pipeline,
I am constantly looking around, trying to identify the “selling” moments that happen in everyday transactions and interactions – big and small. Trying to articulate the good, the bad, and the really terrible, because most selling exchanges are not clearly defined moments that each party is privy to – rather, they are small, natural communications...
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Small Business, Sales Program, Sales Strategy, Hiring, Sales Process, Sales Training, Job Analysis, Business Owners, Buyers, Sales Team, Culture, Customers, Character
With the age of the internet, we’ve all become self-diagnosing doctors with medical degrees from “Google”, right? We are able to search out our symptoms and try to self-medicate, self-prescribe . . . maybe even self-destruct. When we finally seek out medical help we’ve either worked ourselves into a tizzy about the “worst case scenario” possibilities...
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selling-takes-practice-and-coaching
We’ve descended into total “ball” season, folks: football, baseball, the other “football” affectionately known as soccer, and even volleyball. In our house with two sporty kids, right now we’re either playing a game, practicing for a game, watching a game, or talking about a game. I’m writing this post after my daughter’s volleyball practice tonight...
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Are You A Sales Survivor? Selling, Sales Process, Value, Prospecting, Business Development, Lead Generation, Persistence, Determination, Grit, Sales Survivor, Incumbent, Success
Having spent many of my first sales years in the TV industry, I absolutely LOVE seeing the new fall shows in the July upfronts. We got a sneak peek into the new shows and the returning favorites. I still get giddy at fall previews and this year, couldn’t believe that Survivor was coming back for...
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Looking through your customer's perspective, Features and Benefits, Value, Sales Process, Selling Messages, Value
How many times have you been “pitched” to or sat in a meeting with someone blathering on about the “Features and Benefits” of their products? I say “blathering” because that’s what it feels like when someone is sitting in front of you talking about their product, their features and what THEY believe are the benefits....
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Mastering communication, Communication, Emotional Intelligence, Response, Evoke, Persuasive, Opportunities, Selling, Business, Leadership
As the topic of probably 1/3 of all conversations and certainly 1/3 of all social media posts, this election is truly remarkable and will certainly be dissected 7,432 ways in the history books. What I think is remarkable from a sales vantage is how these Presidential Candidates are masterful in their communication and the response...
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Two keys to referrals, Selling for Non-Sales People, Referrals, Referral Sales, Referral Selling, Customer Experience, Results, Service Providers, Sales Pros, Solopreneurs, Advocates, Joanne Black,
Earning referrals should be a key focus of your sales strategy. Whether you’re a seasoned sales pro, an entrepreneur, or someone who doesn’t technically have “SALES” in your title but is responsible for generating new business – your sales strategy should absolutely focus on referrals. But before you include asking for referrals in your sales...
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Lessons from the salamander, Sheila C. Johnson's Four Keys to Business Success
Last week, amid the hustle and bustle of clients and travel plans, I made time to attend the FedEx Executive Women’s Day out at TPC Southwind, at the invitation of my friend and financial planner. I have to admit, I was in the weeds last week and I didn’t do my own due diligence to...
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