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Selling IS Service
21 April 2019

Selling IS Service

If you’re a salesperson and your company isn’t investing in helping you build responsive sales skills … that really stinks. Maybe we should have a talk about why that is and where you are.

In the meantime, if you’re a sales leader or managing a line of business and a sales team and you’re looking for some fresh ideas to inspire your team and improve performance, there are literally THOUSANDS of resources between books, podcasts, webinars, blogs, social media, e-books, YOUTUBE … just name your challenge and I’ll point you in the direction of a dozen excellent resources.

Yes, I make a living by showing up and investing in YOUR sales team to help improve their skills but part of a “preview” of my abilities to do that comes when you read blogs, listen to podcasts, or watch videos where you get to know me and my expertise.

That’s how my clients decide they want to bring me on board. Rarely have they not made the decision that they are going to hire me before they talk to me.

I follow clues and create pursuit plans just like I train my sales teams when I am interested in a potential client.

Once we engage, there are some details to decide like scope of work, timeframe, and fee, or, most importantly, if I decide that you’re a good fit client for ME as I believe helping people change their behaviors and build new habits is a personal and intimate journey with the people in your organization.

Yes, all these guest blogs, articles, podcasts – content – and our blog, The Pipeline, are giving away TONS of knowledge and expertise. I’m “serving” my audience.

But what I’m really doing is showing you what it’s like to work with me.

  • I preview my use of metaphors.
  • I relate thinking of sales in sports analogies.
  • You know that I coach volleyball and lead Girl Scouts.
  • On occasion, you’ll see a curse word or a funky turn of phrase.
  • My point of view about grit and persistence is clear.
  • My passion for selling as a service is abundant.
  • I share my ongoing learning for personal development and mindset habits.

In my mission to educate, entertain, and enlighten, somewhere, is the art of selling.

Selling to your customers is articulating YOUR value in a way that’s VALUABLE to them.

Over and over again. In multiple ways. In many channels. Consistently. And in relevant context to them.

How are YOU serving your customers in the act of selling?

Until next time, stop hoping and start SELLING?

-sks

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