Skills Builders (BETTER than TRAINING)

It’s NOT Training.
It’s BETTER THAN TRAINING.

Nope, not gonna be another boring training session
Nope, not gonna be another boring training session!

Professional Development is desperately needed to keep employees and team members engaged and interested in improving their skills and thus, job performance.

Here’s the problem, though. Most training sucks. We know it. You know it.

You’ve sat through enough training that made you contemplate pulling the fire alarm to know most TRAINING does NOT produce meaningful or lasting results.

Most training is ineffective (or sucky) because . . .

  • It’s treated as an “event” and done once or twice a year.
  • It’s product-focused or technique based, instead of skills focused.
  • It primes participants to demonstrate they know what’s important to the TRAINER, not that they’re applying the skills in real life.
  • It’s long and it’s boring.

We’ve designed incredibly effective training skills-building sessions around the most common and persistent issues sellers face – that prevent them from becoming top performers for your business.

And NOTHING is “off the shelf” here. Each session is customized for your team and your industry. If your training company doesn’t do that for you, you’re wasting your time and money.

And here’s another critical difference we understand when it comes to training and sales performance: growth takes practice -with intentional skills development – and success is about each performer’s incremental improvements of skill application.  

Team members who train in these areas are seeing remarkable improvement (we’re seeing 85% response rates to mid-funnel deal messages and 18% average higher deal margins).

Learning MUST be more than just educational. It’s got to move, compel, and inspire your sellers and team. When it’s entertaining and personally relevant, it leads to changed behavior, practiced habits, improved skills, and ultimately, MORE PROFITABLE SALES!

Smart. Funny. Interactive. Memorable. Sticky. Unconventional and (GASP!) FUN!

For more topics and ideas to move your audience, visit our blog, The Pipeline, and get a feel for our bold, direct, and humorous delivery.

SOME OF OUR CUSTOMIZABLE SKILLS BUILDER SESSIONS -

Become a Jedi Master of Messaging

THERE IS AN ART AND SCIENCE TO CREATING MESSAGES THAT ARE NOT IGNORED.

In this Skills Builder Session, sellers learn the Biology, Psychology, and Sociology of outreach that generates responses from prospects to cut through the noise and competition. They’ll “Use the Force” – how humans naturally think, feel, and behave – to create smart, proactive outreach to set them apart from competitors. This distinction compels more customer responses and increases conversion.

Build a Micro Campaign for Business Development

BUSINESS DEVELOPMENT THAT DOESN’T SUCK

Business Development is getting harder. Executing and getting results is a drag when you’re throwing darts at random targets, HOPING to land a bullseye. Using smarter communication, sellers will create a new, higher-converting prospecting strategy. Micro Campaigns are more effective at landing meetings and prevent team member prospecting burnout. In this Skills Builder Session, we’ll complete a unique Business Development Micro Campaign with a 12-touch-point messaging sequence specific to your target clients – and then learn how to repeat the process for success and scalability.

Move Past Brushoffs

ADVANCING THE CONVERSATION – THROUGH PUSHBACK, OBSTACLES, AND NEGOTIATION

Getting past the Brush Off or a knee-jerk reaction to pushback on prospecting calls is key to developing your pipeline and healthy funnel. Sellers usually cave at the first resistance and give up both opportunities and margin. In this Skills Builder session, sellers will learn and practice how to push back to Pushback, handle Objections and Negotiate premium outcomes from prospecting to signing deals.

Leverage video to shorten the sales cycle

BUILD A PHENOMENAL COMPETITIVE ADVANTAGE

Sellers using Video unlock a whole new level of advantages to compel prospect responses – quicker than competitors. This Skills Builder session covers which platforms to choose for prospecting methods, where and how to use video in the Sales Process, and what to say to generate responses. We also dive into the best practices for video, how to get comfortable on camera and practice.

Productivity through priorities and processes

LEVERAGE THE “QUEEN BEE” THEORY

Bees aren’t busy. They’re hyper-focused, hyper-specialized efficiency machines.  No, we don’t want your team members to be worker drones, but this session will have them align their priorities with objectives that serve their goals of the organization so they can build processes and minimize distractions. 

Leverage LinkedIn to warm up your target customers

DON’T MISS AN OPPORTUNITY TO ATTRACT YOUR IDEAL CLIENTS

Leveraging Jedi Communication, this Skills Builder session gives sellers tools to put LinkedIn to work for them through profiles and posts. LinkedIn should be part of the Selling Mix and building network connections, strategic messaging and outreach can be a competitive advantage once you understand how to leverage LinkedIn’s algorithms and uses.

Let's talk about how we can improve your sales team's skills!

shawn

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