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Audience Development
11Small Business Sales Strike Out
Guest Post by Selena Silvestro, Director of Ground Floor Strategies at The Selling Agency and weekend warrior baseball fan in the bleachers. Read on for first-hand sales advice for Small Business Owners, Solopreneurs, and Sales Pros in Small Businesses: Every business lives and dies by its ability to build revenue. Unfortunately, roughly 80% of businesses...
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11LinkedIn Fool with a tool, social media isn't working for my business
“A Fool with a tool is still a Fool.” So says the outspoken social selling evangelist, Jill Rowley. Jill was one of the first 100 employees at Salesforce.com and has pioneered social selling, challenging the modern sales pro to keep pace with the modern buyer. I completely agree with her. A fool with a tool...
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11Selling for non-sales people, building your strategy, small business, entrepreneur, growing business, selling
Last post we started the series, “Selling for Non-Sales People” to give a framework and roadmap for those of you who may be business owners, bankers, lawyers, consultants, fundraisers, directors, or anyone who doesn’t have the term “Sales Pro” in their professional title. Everyone is in sales in some capacity – selling ideas, services, influence,...
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11Value Conversations-Customer Value-Small Business-Selling-Sales
As progressive sales practitioners we work hard to get our clients focus on articulating and demonstrating their value to earn more sales. Recently, a business owner I’ve met several times, let’s call him Mr. Discouraged, approached me at an event and he said to me, “Look, I read your blogs and I’ve been doing this...
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11Shame in your email game: 5 top email blunders of small busiiness
“Opt In” or “Subscribe Here” . . . we have come to expect a certain level of value when we surrender our email address to a company and expect some unwritten {and also written} rules to be followed and a significant exchange of something worthwhile to us in response to handing over our email address....
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1199 BLOGS LATER - 3 lessons learned
This week marks the 100th blog post in The Pipeline. Whew. That is a lot of blood, sweat, tears and dedication to writing to and for our core audience of entrepreneurs, sales pros and leaders. Sharing insights, experiences and perspectives has been the BEST and most important strategy I have implemented in my business. Committing...
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114 Keys To Earning Customers: Better Blogging, Emails & Social Media
**CAUTION: Painful #TruthBomb below** Have you started a blog for your business or sales efforts? How’s it going? Was your last post March 2014? How about that email newsletter to stay top of mind with clients? Or how’s your social media strategy working for you—are you connecting and engaging your top prospects? Ouch. We can...
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11What do Monkeys have to do with Relationship Selling?
What do Monkeys have to do with building relationships to increase sales? A lot, actually. Stick with me here . . . In the 1990’s, British anthropologist, Robin Dunbar, studied primates and found a correlation between primate brain size and average social group size. By using the average human brain size and extrapolating from the...
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11Take off your blinders, walk around the desk, around the counter and seek outside perspective to improve your business.
When you stand before a group of people who come to hear you give them solutions, bring them strategies and help them change their economic status—that’s a pretty awesome and humbling place to be. So, you better show up with some REALLY excellent, impactful, inspiring and in my opinion, ACTIONABLE recommendations. I like to close...
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11
What do you and your business stand for? Why should I get to know you? Why would I accept your meeting invitation or connection request? What value do you bring to my network? What do you excel at? Who have you worked with before? What results do you produce? Will I like working with you?...
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