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Buyers
11Stop Selling and Start Leading
Here’s a new approach to the profession of sales. For years, we’ve seen the reputation of sellers slide into a negative, “pushy” or “obnoxious” stereotype of the “don’t-take-no-always-be-closing” pushers portrayed in movies such as The Wolf of Wallstreet, The Boiler Room, and Glengarry Glen Ross. Personally, it pisses me off that so many sellers before...
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11What do salespeople do when customers disappear?
Has this ever happened to you? A hot prospect shows tremendous interest. You have a great first conversation. Your initial meeting was promising. You agree to talk next steps. You send them an email to follow up . . . and get crickets. You leave them a voicemail . . . and hear nothing. You...
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11How do you really impress customers
When was the last time you were blown away by someone trying to sell you something? That long ago, huh? Maybe never? With the ever-increasing ability to serve ourselves in the pursuit of purchases, as buyers, we’ve been putting a lot of distance between us and sellers until we’re really sure we need someone to...
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11Ditch this terrible sales advice
Part of understanding the negative feelings out there about sellers is reconciling the fact that much of the sales advice out there preaches manipulative and controlling sales practices that leave customers skittish, untrusting, and gun-shy about sellers’ intentions. Which is why buyers don’t return our calls, shrug off our emails, and work hard to ignore...
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11Sales Training Mistakes Costing You Opportunities
Over these past few weeks, I’ve had strong reinforcements of my core beliefs about sales training: Most of it needs to be, “Undone.” I see proof every day that Sales Onboarding is upside down or backwards. I see sales training that is hype, technique and manipulation-based vs skills focused. Much of the current “well-known” sales...
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11Capabilities vs Differences make a big sales difference
Let’s talk about your sales and profit margins. How effective do you think your Sales and/or Marketing messages are? Are they compelling and converting leads in to opportunities and opportunities into customers with strong and healthy margins? At what rate? And at what cost to acquire a new customer? (If you don’t know your conversion...
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11WHO DO YOU HIRE to sell
With the age of the internet, we’ve all become self-diagnosing doctors with medical degrees from “Google”, right? We are able to search out our symptoms and try to self-medicate, self-prescribe . . . maybe even self-destruct. When we finally seek out medical help we’ve either worked ourselves into a tizzy about the “worst case scenario” possibilities...
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11Avoid the Sales Email Follow Up Flop
Probably one of the most frustrating scenarios in sales is when you have a conversation or exchange with a prospective customer, follow up with a brilliant email containing a meeting request, information, or pricing, et cetera … and then, NOTHING. Your Follow-Up FLOPPED! • Why didn’t they respond? • Why haven’t they replied? • I...
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11Looking through your customer's perspective, Features and Benefits, Value, Sales Process, Selling Messages, Value
How many times have you been “pitched” to or sat in a meeting with someone blathering on about the “Features and Benefits” of their products? I say “blathering” because that’s what it feels like when someone is sitting in front of you talking about their product, their features and what THEY believe are the benefits....
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11Learn Harder - Insights from 2016 Sales Machine Summit by Salesforce.com and Sales Hacker
Traveling to NYC this past week, I had the opportunity to get chatty with many of my fellow travelers. “Going places” is pretty much a universal language and helps create instant bonds when you’re “all in this together” on a plane, or in a terminal. So, unless you give the international sign of “don’t bother...
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