How do you find the right “SELLING MIX”?
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Several months back I was sitting in on a sales meeting with a new client, observing her sales team, what she asked of them and... Read More
Frame Your Questions to Lead Your Customers to Your Value
In the previous post, we took a hard look at building a more flexible sales process that is completely centered around your customer starting with... Read More
3 Keys to Successful Selling for Non Sales People (Part 2)
Last post we started the series, “Selling for Non-Sales People” to give a framework and roadmap for those of you who may be business owners,... Read More
Don’t DO Boring Business: Tell Stories To Reach Customers
“Just the facts, ma’am” – is the iconic line parodying detective Joe Friday from the old show Dragnet. Meant to demonstrate the character’s dry approach... Read More