How do you find the right “SELLING MIX”?
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Several months back I was sitting in on a sales meeting with a new client, observing her sales team, what she asked of them and... Read More
Frame Your Questions to Lead Your Customers to Your Value
In the previous post, we took a hard look at building a more flexible sales process that is completely centered around your customer starting with... Read More
Are You A Giver or A Taker in Sales?
If you run a business, you probably spend a lot of time “fending off”, or, at least ignoring crappy sales attempts – to be blunt.... Read More
3 Keys to Successful Selling for Non Sales People (Part 2)
Last post we started the series, “Selling for Non-Sales People” to give a framework and roadmap for those of you who may be business owners,... Read More
Don’t DO Boring Business: Tell Stories To Reach Customers
“Just the facts, ma’am” – is the iconic line parodying detective Joe Friday from the old show Dragnet. Meant to demonstrate the character’s dry approach... Read More
Sell to Real People. Not Robots.
If you’re looking for great competitive advantage in your selling efforts, this practice will help you convert more prospects to customers and attract your ideal... Read More