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Lead Generation
11Your New Sales Business Development Strategy_Micro Sales Campaigns
Being an account manager, or a business owner, for that matter, is like being a master juggler – up in the air on any given day are dozens of details on a to-do list that spans customer calls, billing, paperwork, dozens of emails, and meetings, meetings, meetings. It’s hard to fit business development into those...
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11Afraid of being too pushy in sales
I hear sellers and business owners tell me they “Don’t want to be too pushy” at least 5 times a week. Trust me, if you have to say that, you’ve never been “too pushy”. Many of us have had negative experiences with salespeople that have a bulldozer mentality. They’re not afraid to run over you...
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11Order Takers vs True Sellers_ 5 Signs You've Got Fake Sales Reps on Your Team
Way back when I started my first sales job, I had a pretty tough product to sell. I’m sure you’ve heard me mention this one or two dozen times, but I was selling advertising for the WORST TV station in the market. We had to really hustle and get mega creative to earn our customers...
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11More Pre-Qualifying-Less Guessing-How Sellers Spend Their time
On a recent interview by Paul Watts for his show Sales Reinvented Podcast he asked me “What’s one thing you wish you knew earlier in your sales career?” My answer: “I wish I would have known to be more hardcore at pre-qualifying.” Yup. Pre-qualifying prospects is critical and when I think of all the thousands...
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11Are You A Sales Survivor? Selling, Sales Process, Value, Prospecting, Business Development, Lead Generation, Persistence, Determination, Grit, Sales Survivor, Incumbent, Success
Having spent many of my first sales years in the TV industry, I absolutely LOVE seeing the new fall shows in the July upfronts. We got a sneak peek into the new shows and the returning favorites. I still get giddy at fall previews and this year, couldn’t believe that Survivor was coming back for...
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11
I realized we’ve struck a nerve with this series, “Selling for Non-Sales People” when I mention we’ve rolled out this intensive and coaching program, the response is to grab my arm and say “YES! I NEED THIS” with giant eyes and emphatic jerking on my arm. The response in the first weeks has blown me...
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11Conversion Rate, March Madness, Casualty Rate, Sales, Selling, Small Business, PreQualifying, Opportunities, Leads, Lead Generation, Conversion, Prospects, Customers, Practice, Skills
What is your conversion rate and why is this little number such an important indicator of your company’s performance and health? In the big picture, understanding your conversion rate helps you know exactly how much it costs you to gain a new customer. This can help you plan your budgets and determine your pricing and...
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114th quarter sales push
We’re starting to see Christmas trees and sparkly décor show up in the retail stores and just today, I saw fresh cranberries in the produce section at the grocery store. The Holidays are about to roll in and roll over us in all their festive and glittery glory. For business, that means we’re starting to...
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114 Keys To Earning Customers: Better Blogging, Emails & Social Media
**CAUTION: Painful #TruthBomb below** Have you started a blog for your business or sales efforts? How’s it going? Was your last post March 2014? How about that email newsletter to stay top of mind with clients? Or how’s your social media strategy working for you—are you connecting and engaging your top prospects? Ouch. We can...
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