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personalization
Sales Leaders, Who Are YOUR Most Important Customers_
Last week I was in Washington DC giving a spectacular talk on Personality as a Seller’s Competitive Advantage. Along with my co-host of The SellOut Show, Dianna Geairn, we were invited to speak to the Institute for Excellence in Sales (IES) membership audience and as a mutually beneficial perk, the day before our early morning...
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Hoping for customers-Selling-Competitive-Advantage-Differentiation
There’s a certain comfort zone and preference most people have with the term “Marketing” versus “Selling”. Try telling someone “You’re going to start selling” and imagine what that reaction is versus telling a business owner or employee “You’re going to start marketing the business now.” Which one makes you a little sweaty or anxious? Selling...
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