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Relevance
11
Here’s a short and simple thought for you to contemplate this week. You thought you knew the answer to this question. Your company may have trained you on this. You may have thought the answer was obvious. But that was “before” this bastard pandemic forced us into a hurried change in how, where, and WHY...
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11Frame, Questions, Lead, Customers, Value, Context, Relevance, Influence, Features, Price, Competitive Advantage,
In the previous post, we took a hard look at building a more flexible sales process that is completely centered around your customer starting with Assessing Your Features From Your Customers’ Perspective. This practice helps you build your selling messages around the variable points that are truly meaningful to your customers. But wait! There’s More!...
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11Don't Do Boring Business: Tell Stories To Reach Customers
“Just the facts, ma’am” – is the iconic line parodying detective Joe Friday from the old show Dragnet. Meant to demonstrate the character’s dry approach to interviewing witnesses, sometimes I feel like I’m meeting a live “Joe Friday” when I’m approached by someone trying to sell me a product. No context, no perspective or relevance...
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