Sales Messages
11The Kudzu Effect How do your sales messages stand out
Have you ever heard of Kudzu? If you’ve driven through the Southeastern parts of the US, you’ve probably seen Kudzu. It’s an Asian vine introduced to the US and branded in the 1930s and 40s as a way for farmers to control erosion and introduce nitrogen to their soil. You might recognize it as it...
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11Dear Salesperson: Your Sales Messages Are Crap - sales pro-email-cold call-voicemail-phone blitz-annoying-messages-communication
Dear Salesperson, It’s time for a heart to heart. I do appreciate your questions. I do. But I find myself giving the same answer over and over and over: “How do I get buyers to listen to me? I can’t seem to get their attention, a call back or response.” Many of you assume there...
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