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Sales Process
Small Business, Sales Program, Sales Strategy, Hiring, Sales Process, Sales Training, Job Analysis, Business Owners, Buyers, Sales Team, Culture, Customers, Character
With the age of the internet, we’ve all become self-diagnosing doctors with medical degrees from “Google”, right? We are able to search out our symptoms and try to self-medicate, self-prescribe . . . maybe even self-destruct. When we finally seek out medical help we’ve either worked ourselves into a tizzy about the “worst case scenario” possibilities...
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selling-takes-practice-and-coaching
We’ve descended into total “ball” season, folks: football, baseball, the other “football” affectionately known as soccer, and even volleyball. In our house with two sporty kids, right now we’re either playing a game, practicing for a game, watching a game, or talking about a game. I’m writing this post after my daughter’s volleyball practice tonight...
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Marketing, Selling, Messages, Communication, Sales Process, Prospecting, Small Business, Growth, Value, Email, Social Media, Social Selling, LinkedIn, Results, Business Owners
Watching the sales activity of several sales teams lately, I have come to the conclusion that these teams are truly confused about the differences between MARKETING and SELLING. I work with many small businesses where the business owner and/or the small sales teams sell and there is often NOT a marketing department within the company....
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Are You A Sales Survivor? Selling, Sales Process, Value, Prospecting, Business Development, Lead Generation, Persistence, Determination, Grit, Sales Survivor, Incumbent, Success
Having spent many of my first sales years in the TV industry, I absolutely LOVE seeing the new fall shows in the July upfronts. We got a sneak peek into the new shows and the returning favorites. I still get giddy at fall previews and this year, couldn’t believe that Survivor was coming back for...
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Selling Mix, Marketing Mix, Promotion, Email, Social Media, Social Selling, Customer Currency, Context, Cold Calling, Referral, Introduction, Influence, Sales Rep, Buyer Journey, Sales Process
Several months back I was sitting in on a sales meeting with a new client, observing her sales team, what she asked of them and what they reported. When asked about the progress on meeting with a particular prospect, one sales rep admitted, with frustration, “I don’t know what his problem is. I just haven’t...
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Looking through your customer's perspective, Features and Benefits, Value, Sales Process, Selling Messages, Value
How many times have you been “pitched” to or sat in a meeting with someone blathering on about the “Features and Benefits” of their products? I say “blathering” because that’s what it feels like when someone is sitting in front of you talking about their product, their features and what THEY believe are the benefits....
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no sales shortcuts to the top, Sales Process, Shortcuts, Value, CEO, Executives, Single Threaded, Advocates, Opportunities, Trail, Success, Switchbacks, Blogs, Inspiration
Where does blog inspiration come from? Many, MANY posts over these last few years have come from being on the buying side – analyzing and reverse engineering my experience as a customer to share the Do’s, Don’ts and #SALESFAILS that can help my clients and audience build smarter sales strategies. Many blog posts also come...
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Buying signals, buying triggers, Email, Social Media, Social Selling, Follow Up
Recently, I handed over my email address to a sales technology company and much to my annoyance, my phone number, name of my company, title, and headcount – to download an e-book of “sumthin’ or other” (it was so memorable, I couldn’t tell you the details of what or why I opted in). The promise...
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LinkedIn Fool with a tool, social media isn't working for my business
“A Fool with a tool is still a Fool.” So says the outspoken social selling evangelist, Jill Rowley. Jill was one of the first 100 employees at Salesforce.com and has pioneered social selling, challenging the modern sales pro to keep pace with the modern buyer. I completely agree with her. A fool with a tool...
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I realized we’ve struck a nerve with this series, “Selling for Non-Sales People” when I mention we’ve rolled out this intensive and coaching program, the response is to grab my arm and say “YES! I NEED THIS” with giant eyes and emphatic jerking on my arm. The response in the first weeks has blown me...
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