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Value
11The Modern Sellers Creed: Helping vs Selling
There is a great commercial out now that reminds about what the true meaning of “Selling” should be. It’s a Capital One pitch for their new “Capital One Cafes” – where they point out that all banks look and feel the same. Their novel idea is to provide a relaxed, easy environment, “A welcoming environment...
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11Turn Sales Calls on Their Head
Many sellers approach sales calls for business development with some anxiety. I can completely understand that feeling. In spite of good, better, and even amazing efforts, if you’ve been in sales doing business development for a while, you’ve been on the receiving end of grumpy prospects, hang-ups, yelling, or otherwise unpleasant calls. I can completely...
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113 Ways to Overcome Buyer Distrust
Why does the sales profession get a bad rap? What’s the number one reason many people don’t want to be approached by a seller? Is it that we think they’re too pushy? Is it that we don’t want to be confronted with a choice or have to reject someone? Is it because we think they’re...
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11Chasing the One Call Sales Unicorn Myth
What thoughts go through your head when you call someone and don’t get a callback? How do you feel when you get no response to an email you sent a prospect? Sellers tell me that the biggest frustration and source of pain in their job is feeling like they’re being ignored by potential customers. For...
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11Guide to Client Gift Giving What NOT to give and 6 Great Ideas they'll loveGuide to Client Gift Giving What NOT to give and 6 Great Ideas they'll love
If you’re in my salespeople posse, around this time of year, we start talking about getting through the Holiday season as productively and profitably as possible. Inevitably, the talk comes up about To Gift, or Not to Gift customers at this time of year. I have strong opinions about this and it goes like this...
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11Are you a sorry sales guest
Being vocal, visible, and putting your business out there on the internet and social media invites a lot of attention from people selling things. Being that I have made my living, my profession, and my business from selling products and solutions, I am actually quite receptive to sales calls. (Beware, however, as you’ll see, if...
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11Don't fold at this buyer pushback
It’s presumptuous to think that your customers don’t already have a solution for the service or product you provide. Perhaps presumptuous isn’t the right word. “Naive” maybe? Of course, they already use someone else. Their need doesn’t usually fall into YOUR lap unless you’re strictly an inbound rep responding to inquiries or leads – which...
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113 Seller MUSTS for Effective New Business Development
I remember a funny moment about 10 years ago when a client figuratively slammed the door on me. I had set my sights on this customer as an ideal prospect for my printing solution. I found the right contact, called, emailed, called, emailed, called, called, and one day she answered the phone and said, “Tell...
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11Try this successful sales strategy lather rinse repeat
Do you remember the old instructions on the back of a shampoo bottle? I think there are still a few around with those instructions. “For best results, Lather, Rinse, Repeat” This was actually one of my super successful sales mantras when I was a sales account executive in Television, Commercial Print, and Flexible Office Space....
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11Avoid missed sales opportunities with current customers
My agile, fit, 71-year-old mother came over this week after cleaning her gutters. They were pulling away from the house so she climbed on a ladder and in the 90 degree Memphis summer heat, cleaned the debris and gunk out of her gutters. The rub came later when she was in the house and tidying...
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