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Depending on what you’re selling and who you’re selling to, or maybe you’re cutting out a commute, you may have some extra time on your hands to refresh or reinvent your sales process and selling tools. Here’s a great place to start. This past week, I was reviewing a Pitch Deck for a young seller...
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11Are your eyes on the competition or your customers? What you SHOULD obsess about in your business.
How do you “handle” the competition? Meaning, do your competitors factor into your offers, your customers, your sales and marketing strategy? How much weight should you give to their consideration? And, What exactly should know about your competition and how do those insights affect YOUR plans? Unless you’re operating in a total vacuum, you should...
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